Whiskey Packaging: Farmers Restaurant Group
As a whisk(e)y lover, I was thrilled to have the opportunity to create packaging designs for two lines of spirits for Farmers Restaurant Group. The Rye Whisky label was a total redesign of the old label, which I felt did not represent the clean, modern farmhouse feel FRG strives for in their brands. With the new label, I kept many elements true to the Founding Farmers brand by utilizing the cream and maroon color, but gave it an upscale touch as a nod to the fact that this was their first proprietary spirit.
The second line, Founding Spirits, was launched with the opening of Founding Farmers’ sibling restaurant in 2016. I decided to go with a reversed color scheme and chose a wood grain texture for the background to represent a crucial process in distilling whiskey: letting it age in wood grain barrels.
Design Director: Angela Parrotta; Photography: Ken Fletcher