Founding Farmers Spirit Project
In late 2016, we decided to give a refreshed look for our proprietary spirits, the Founding Farmers Rye Whisky and Founding Farmers Gin.
We wanted labels that would resonate with the brand, yet tailor the design and look to the specific spirit. For Gin, we decided to use a teal blue color to play up the herbs and botanicals featured in the spirit, and for Rye Whisky, we decided to keep it close to our Founding Farmers brand, as it was our first spirit created in 2009 (and eventually launched the Founding Farmers Spirit Project).
The Founding Farmers Gin label features my own hand drawn typeface for "Gin."
Design Director: Angela Parrotta; Photography: Ken Fletcher