Art Reveal: Meet the Artists of Founding Farmers King of Prussia
A passionate advocate for the arts, Farmers Restaurant Group commissions artists to create unique works of art for each of their restaurants.
Originally created for an event at Founding Farmers King of Prussia, we also wanted the booklet to double as an evergreen piece that will continue to live in the restaurants to inform guests of the unique artwork decorating the space.
We wanted to take the opportunity with this piece to depart from the typical aesthetics of our branded collateral while still maintaining the integrity of our brand. This resulted in using close up shots within the letters of "Art Reveal" which creates a sophisticated and elegant way to 'reveal' the artwork of the restaurant.
Design Director: Angela Parrotta; Photography: Ken Fletcher; Copywriter: Daisy Whittemore